emd Communications designs e-letter programs specifically for the needs of health care providers. Your program can include … 

• Regular outreach with up-to-date specialty and practice information 

• Promotional emails marketing your products and services 

• Important health care announcements  

 An e-letter program will meet your goals in … 

Relationship Marketing. Expand and enhance interactions with patients.  A regular outreach schedule keeps your practice name top-of-mind and your patients feeling cared for, even if they don’t see you.

Dissemination of Health Care Information. The recent MRSA outbreak and the FDA decision to issue an advisory against using OTC cold and cough medications for pediatric patients are two examples of the kind of important information a newsletter can deliver for physicians to patients in their homes…inexpensively and efficiently.

Establishing You as the Authority in Your Specialty Area.  Patients want to hear your opinion and advice on the latest health information.  A regular e- communication program accomplishes this in a format that is easy to execute and convenient for them to read at their leisure.

Selling Profitable Products and Services. You can market supplements, specialty products (such as a line of sunscreen or dental products) and promote your most profitable services in an editorial environment that provides context and demonstrates relevance. 

Building Your Brand.  Informative e-letters, archived to your web site, will increase the number of times your practice name and information comes up during a health care consumer web search.

Utilizing Search Engine Optimization. By increasing frequency of published reports and also the number of topics, your practice name will come up higher and higher on Google, Yahoo and other search engines.